ILIA Beauty Clean Makeup Review | HopeBear

Why We Recommend It

ILIA has earned its reputation as one of the best clean makeup brands by actually delivering on performance. Their products blend skincare benefits with genuine colour payoff, proving that cleaner formulas don't mean compromising on results.

All ILIA formulas are cruelty-free and made without talc, parabens, phthalates, petrolatum, mineral oil, synthetic fragrance, BHA/BHT, propylene glycol, PEGs, D4, D5, D6, and chemical sunscreens. They focus on what they call "safe synthetics" combined with botanical ingredients.

The brand is Californian, originally founded in Vancouver, and is now available through UK retailers. Their packaging is designed to be recyclable, and they're transparent about their ingredient sourcing.

Popular Products

Super Serum Skin Tint SPF 40

Their bestseller. Light coverage with skincare benefits and sun protection. Natural, skin-like finish.

True Skin Serum Concealer

Hydrating concealer with aloe and vitamin C. Buildable coverage without creasing.

Limitless Lash Mascara

Lengthening mascara with keratin and shea butter. Clump-free, easy to remove.

Multi-Stick

Cream colour for lips, cheeks, and eyes. Organic ingredients with a dewy finish.

What to Know

ILIA is a premium brand with prices around £26-48 per product.

Available through Pure Source Online (official UK stockist) and other UK beauty retailers.

The brand was acquired by Clarins in 2022, though formulations remain unchanged.

Note: While ILIA avoids common harmful ingredients, some consumer watchdog groups have raised questions about certain clean beauty brands. We recommend checking current third-party testing if this is a priority for you.

Where to Buy

ILIA is available in the UK from:

• Pure Source Online (official UK stockist)
• The Clean Beauty Edit
• The Detox Market
• ILIA website (iliabeauty.com) with international shipping